A step-by-step guide for succeeding on the for ”business” social media networkLinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world’s largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications.

• Offers a complete resource for anyone who wants to market and recruit on the world’s largest professional network
• Features hands-on tutorials, case studies, examples, tips, and tactics
• Reveals how to monitor and maintain a vibrant LinkedIn presence
• Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
• Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform

This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.

Leverage and implement search and social media together in real-time to win the hearts and wallets of customers

Search and Social is a detailed, hands-on guide to building a successful real-time content marketing platform. Real-time content marketing is the emerging practice of using both search marketing and social publishing tactics to help your audience find you and you them in order to attract and engage customers to ultimately increase revenue. It requires both traditional SEO publishing and social engagement principles, and most importantly, it requires the marketer to be active and present in a synaptic digital world that keeps going 24/7. This book shows you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan that encompasses content, platform, and community management, emphasizing the interdependent elements of search and social together. Including all up-to-date tools and technologies, this practical guide explains how to use the right tools for everything from creating search and social content to effectively using social media platforms.

This book is a must-read for SEOs, social media marketers, content marketers, Internet marketing practitioners, marketing executives, and CMOs. SEO and social media can no longer operate in silos, as each discipline is now reliant on its counterpart to achieve its greatest potential. The bottom line is that social marketers must understand search marketing and SEO to extend the value of their efforts, and search marketers must understand the elements of social to succeed in becoming more visible. “Search and Social” cuts to the chase and shows you the exact areas where search and social overlap, and how this synergy creates the imperative for marketers to shift to a real-time and participatory approach with their publishing efforts. Real-time marketing and publishing leverages social and search strategies and technologies, but also emphasizes the element of being present in your marketing efforts, in a digital world where your customers never sleep.

The book includes details on the combined “search and social” elements of blogs, video, images, forums, keyword research, market research, press releases, social copy writing, content strategy, social media platforms, schema.org, among many others. Some of the new topics that will be discussed and introduced include the share graph, 2nd-tier search visibility, recency as the new relevancy, social relevancy, the living natural language of search and social users, establishing authority and trust with people and search engines, connectedness, acting authentically in the spirit of the target audience, and participatory publishing techniques.    The book also provides the follow ways to think and execute on search and social strategies in real-time:

• Outlines how combined search and social technologies have changed the digital publishing landscape forever
• Outlines a process for preparation to act “in-the-moment” with your digital content marketing efforts
• Shows how to optimize social profiles and spaces for extended search engine visibility, and extended visibility in networks
• Provides a new framework for understanding how search engines are becoming more social, and how social networks are becoming more algorithmic
• Illustrates how to use the social graph to build your link graph for search engines, using likes, +1s, Retweets, and more.
• Offers an up-to-date guide for developing, implementing, monitoring, and measuring real-time content marketing efforts
• Provides insight into using social keyword research techniques to better communicate with and find your audience in networks
• Illustrates how networks use traditional search concepts to extend and trigger content, and how to take advantage of these systems in a relevant way
• Features many illustrative, real-world case studies
• Includes the nitty-gritty technical details, like how to set up RSS feeds for content, integrating Twitter, and more
• Illustrates how a robust real-time and participatory social content strategy can extend visibility in search engines
• Interviews with some of the leading experts in search, social, and real-time content marketing
• Written by a leader in the search and social marketing industry

Praise for Search and Social 

Rob Garner is a search marketing stalwart and long time industry commentator. His new book provides revealing insights into real-time marketing and how practitioners can take advantage of tools and techniques to maximize ROI. These days you can’t say ‘search’ without saying ‘social.’ So read the book that explains it all and glues the two together.

— Mike Grehan, Publisher: ClickZ, Search Engine Watch and producer SES Conference & Expo

Rob Garner has been one of my favorite authors for online marketing topics for the past few years. I consider his views and thought leadership to be very valuable and relevant. His book is no different than his articles. This is a must read for anyone who is serious in this space.

— Joe Laratro, President, Tandem Interactive

As an author myself, I realize the effort and pain that goes into writing a book. And the approach Rob has taken is excellent. This book covers all of the key elements of search and social with explanations, examples, common issues, bulleted lists and more. It questions and explains the common concerns of anyone trying to succeed in this rapidly changing space. My best comment is that I will buy copies for my staff.

— Bruce Clay, President, Bruce Clay Inc., author of Search Engine Optimization All in One for Dummies 

The guide to creating engaging web content and building a loyal following, revised and updated 

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

• Find an authentic “voice” and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
• Leverage social media and social tools to get your content and ideas distributed as widely as possible
• Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
• Write in a way that powerfully communicates your service, product, or message across various Web mediums
Boost your online presence and engage with customers and prospects like never before with Content Rules.

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.